Lecturer

This Online Marketing strategy course is taught by Francesco Gagliardi who currently works at Google as a Marketing Strategist, and has previous experience planning and implementing full online marketing campaigns using google, facebook, youtube and other ad networks.

This course is suited to entrepreneurs, marketers, managers, business executives, communication specialists, webmasters, IT managers and anyone who needs to develop their online marketing knowledge and skills.
 

Online Marketing Strategy Course Aims :
Students will be able to:

• Apply the key practical and theoretical skills needed to execute an effective online marketing.
• Understand the fundamental planning concepts for online marketing as well as the key factors in implementation, measurement and evaluation of successful campaigns.
• Apply the latest techniques to their campaign and see instant results
 

Online Marketing Strategy Modules

The Online Marketing Strategy course includes the latest online marketing knowledge and tools and is divided into 5 main areas:

1) Introduction: understanding the market; campaign planning; measuring success

2) Search Marketing; Display Marketing

3) Social Media Marketing; Mobile marketing

4) Video Marketing; Website Analytics

5) Campaign Optimisation, Website optimization; measuring success

Awards:

Certificate in Online Marketing Strategy :   CMI