Marketing, Advertising & Public Relations (ICM) - Evening - Griffith College Limerick - Business, Public Relations, Marketing/Marketing, Marketing/Marketing/ PR Advertising - Training Courses

Marketing, Advertising & Public Relations (ICM) - Evening

Introduction
Economic growth can only be increased and sustained if manufacturers, distributors and the service industries are able to sell and distribute their products profitably to the widest possible markets.
This programme will outline the importance of the functions of marketing, advertising and public relations as part of Marketing Management. They are professional disciplines in their own right offering carer development to eventual senior management.

Course Format
The Diploma/Advanced Diploma is offered on a subject -by -subject basis. Students are awarded a Diploma after year 1 and can progress to complete an Advanced Diploma in year 2. Each course runs over a twenty-week period, from September to March, 2 evenings per week, 6.30pm to 9.15pm.

Course Content
Diploma (Year 1)

Principles of Marketing
Advertising
Sales & Sales Management
Public Relations

Advanced Diploma (Year 2)

Campaign Planning & Control
Strategic Marketing Management
Financial Management
Management Theory & Practice
Research Project

Associate Degree in Communications
This is awarded to those candidates who, having completed the Diploma and Advanced Diploma, provide the ICM with the Assignment required for the award of the Associate Degree. The Assignment requirements are set by the ICM and typically involve the completion of a work or industrial based research project

Objectives
This programme is designed to give an understanding of the environment within which business operates, and provide the knowledge and skills necessary to perform adequately in any single functional area of marketing.

Award
The course is awarded by the Institute of Commercial Management (ICM). Examinations are held in March and September each year.

Course Material
The majority of lecturers will provide lecture notes/course material throughout the course but, allow €25-30 approx. for the purchasing of textbooks. Registration and examination fees are extra.

Evening Fees
ICM Diploma in Marketing Advertising & Public Relations €950

Address

Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland

Category

Business,Public Relations,Marketing/Marketing,Marketing/Marketing/ PR Advertising

Price

950.00

Duration

2 years

Time of day

Evening

Type

Third level courses

Certification

ICM Diploma in Marketing Advertising & Public Relations

Url

http://www.griffithlimerick.ie/index.jsp?1nID=471&2nID=499&nID=547&aID=1121

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Diploma in Business Studies (ICM) - Evening	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Higher National Diploma in Manufacturing Engineering - Part time	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Higher National Diploma in Electrical and Electronic Engineering - Part time	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Accounting Technician	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Higher National Diploma in Manufacturing Engineering	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Higher National Diploma in Electrical and Electronic Engineering	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Professional Diploma in Management & Leadership	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Higher Certificate in Business (HETAC)	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
ACCA Qualification	Griffith College Limerick, 31 /32 Upper William Street, Limerick City, Ireland
Master of Business Administration (MBA)	31 - 32 Upper William Street, Limerick City
Bachelor of Arts (Ord) in Business Studies - HETAC	31 - 32 Upper William Street, Limerick City
Bachelor of Arts (Hons) in Accounting & Finance - HETAC	31 - 32 Upper William Street, Limerick City
Bachelor of Arts (Ord) in Computing - HETAC
Bachelor of Arts (Ord) in Marketing - HETAC	31 - 32 Upper William Street, Limerick City
Certificate in Office Administration - HETAC	31 - 32 Upper William Street, Limerick City
Diploma in Accounting & Business - ACCA	31 - 32 Upper William Street, Limerick City
SME Management - HETAC	31 - 32 Upper William Street, Limerick City
Train The Trainer - FETAC	31 - 32 Upper William Street, Limerick City
Higher National Diploma in Hospitality Management	31 - 32 Upper William Street, Limerick City
Diploma in Psychology	31 - 32 Upper William Street, Limerick City
Certificate of Childcare	31 - 32 Upper William Street, Limerick City
Certificate in Administration & Office Skills	31 - 32 Upper William Street, Limerick City
Medical Secretary	31 - 32 Upper William Street, Limerick City
Certificate in Production & Inventory Management	31 - 32 Upper William Street, Limerick City
Certificate in Applied Social Studies	31 - 32 Upper William Street, Limerick City
Special Needs Assisting	31 - 32 Upper William Street