Programme Overview

For this postgraduate course you can either Apply Online or download our application form.

The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The programme will equip you with a comprehensive understanding of the key foundations of the marketing discipline as well as providing you with a detailed understanding of the marketplace. In addition you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment. The course will cover the core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.

Note: The college is also offering a full time version of this programme.

Who is the Programme for?

The programme is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.

Faculty Profile

Michael Bane - Course Director - “The MSc Marketing has been specifically developed for aspiring managers seeking to embark on a career in marketing management. The programme marries the latest academic thinking to essential practical skills and strategic thinking. Contemporary marketers require these skills dealing with the full remit of their organisational responsibilities from brand management to devising legal and financial policy to digital environment management and e-business.”

Duration

2 years. 5 semesters. 4 taught semesters and a final semester dissertation.

Schedule

Monday and Wednesday evenings and some Saturday workshops.

Entry Requirements

Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. an honours business related degree) or equivalent on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with very extensive professional experience and/ or other prior qualifications may also be considered for the programme.

Award

The Master of Science in Marketing programme is awarded by HETAC at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral programmes at level 10 on the NFQ.

Career Prospects

Graduates of the MSc on Marketing will have developed the required skills and competencies enabling them to pursue opportunities in areas including:

• Marketing Management,
• Advertising
• Product Development,
• Market Research
• Brand Management,
• Account Management,
• Business to Business Marketing,
• Sales Management
• Marketing for non-profit organisations.

Programme Modules

Year 1
Brand Management	Consumer Behaviour
Corporate Governance Business Ethics	Entrepreneurship
Financial Management	Fundamentals of Marketing
Integrated Marketing Communications	Research Methods

Year 2
Commercial Law	Digital Environment Management & e-Business
Dissertation	Economics for Management
International Finance	International Marketing
Services Marketing Management	Strategic Marketing Management

Start Date

Monday 19th September 2011

Programme Location

IFSC Campus