Pre-requisites

• Individuals applying for this programme should have already successfully completed the ICM Diploma in Marketing, Advertising, PR & Sales
• Applications will also be considered from those who have completed relevant programmes in these disciplines

Course Duration
25 Weeks - 1 evening per week and 4 Saturday workshops

Certification
Assessment includes assignments and examinations

About the Course
Participants will be introduced to the main principles of Services Marketing, International Marketing, Strategic Marketing Management and Consumer Behaviour. The programme will provide students with the skills and knowledge which will make a solid foundation for a career in a particular marketing position or a more general business function. Specifically, the programme aims to introduce students to strategic principles of the subjects and provide a range of knowledge and the skills which will encompass both general business and marketing areas.

Course Outline

• Services Marketing
• International Marketing
• Strategic Marketing Management
• Buyer Behaviour

For Whom?
The programme is suitable for working professionals who have successfully completed the ICM Diploma in Marketing, Advertising, PR & Sales or an equivalent course. The programme is also suitable for those who have a proven introductory knowledge of marketing principles and wish to enhance their career.

Progression and Career Options
Upon completion of the programme, students will have the knowledge and skills required to work in a variety of business and marketing positions eg Marketing Executive, Research Assistant and Business Administration.