This FETAC eBusiness and Digital Marketing course enables students to understand the relationship between Digital Marketing and eBusiness. It looks at the impact of Digital Marketing and ebusiness within the greater context of a company’s overall strategy. It examines how to bring the ebusiness strategy to the market place using Digital Marketing techniques. The course is taught through a core curriculum listed below, case studies and industry expert guest speakers. 

On completion students will be able to understand the role of eBusiness and Digital Marketing, they will understand core issues such as the potential technological, social, legal and economic impact of eBusiness and recognise the importance of network security to eBusiness activity.  Participants will also understand how to deal with eBusiness Vendors and Manage these relationships.  Previous participants of the course have successfully gone on to complete higher level study in the area , established their own ebusinesses or moved into challenging roles in the industry.