Programme Overview

For this programme you can either Apply Online or download our application form.

This Institute of Commercial Management programme will enable you to approach marketing, advertising, PR and sales with a greater level of understanding and to create your own advertisements and PR materials using contemporary theories and frameworks. Classes are specifically designed to reflect the vocational and practical nature of the course incorporating a variety of contemporary case studies as well as a comprehensive project which you can relate to your own working situation or company. Individuals enrolling on the course will gain practical insights and knowledge in key marketing skills such as how to analyse markets, undertake research, approach market planning as well as prepare advertising, public relations and sales strategies.

Who is the Programme for?

The ICM Diploma in Marketing, Advertising, Public Relations & Sales Management is specifically designed for those with an interest in marketing or communications who seek a recognised qualification to enhance future employment prospects and career progression.

Student Profile

Fidelma Carroll - “I loved my one year course with NCI. I got to meet great people and the course has really helped me to progress in my career.”

Duration

26 weeks or 13 weeks intensive.

Schedule

Monday & Wednesday 18.30 - 21.30

Additional Information

This programme is offered over 26 weeks starting in September 2011. We also intend to offer a more intensive 13 week programme in January 2012.

Entry Requirements

This programme is designed to appeal to those at work or seeking to re-enter the workforce. Applicants will be assessed based on Leaving Certificate results or equivalent.

Award

Institute of Commercial Management Diploma in Marketing, Advertising, PR and Sales Management.

Career Prospects

This professional Diploma is an excellent foundation for those who wish to start a career within Marketing, PR or Advertising or for those working in the area and require a professionally recognized qualification (Institute of Commercial Management). The Diploma is also of benefit to SME owners who require an understanding of communication strategies for organisations
Upon graduation successful applicants may also elect to pursue further studies in this area.

Graduates of the course are working within marketing, account management, sales, research and business administration within companies including:

• Revenue Commissioners
• Citi
• KPMG
• Paypal
• Bord Gais
• Bank of Ireland
• Irish Funds Industry Association
• Oriflame

Venue

IFSC Campus and selected locations of our National Campus Network

Programme Modules

Year 1
Advertising	Marketing
Public Relations	Sales Management

Start Date

Monday 19th September 2011

Programme Location

IFSC Campus