Pre-requisites
Pass Leaving Certificate – 5 (Ord) D3s or Mature Students (23 years or over)

Course Duration
26 Weeks - 1 evening per week
or
6 Months Fast track - 1 evening per week plus 3 Saturdays

Certification
Assessment includes assignments, examinations and a project.

About the Course
Students who want to prepare themselves for the fast-paced and exciting discipline of marketing will receive a highly regarded and recognised qualification. You will gain skills and knowledge in the marketing of products/services for the consumer, industrial and service sectors. These can range from worldwide brands to local produce. You will be asked to design creative advertising and public relations campaigns, undertake case studies and practise sales techniques; through these you will explore the principles of marketing and promotion and acquire an excellent understanding of this field.

Course Outline

• Marketing Concepts
• Sponsorship, Direct Mail
• Marketing Environment
• Public Relations
• Buyer and Organisational Behaviour
• Financial and Investor Relations
• Market Research and Segmentation
• Issues and Crisis Management
• Product Planning and Policy
• Sales Forecasting
• Branding and Prices
• Budgeting
• Advertising Below and Above the Line
• Recruitment and Selection
• International Marketing and Planning
• Project
   

For Whom?
This course is designed for individuals with an interest in marketing, advertising, public relations and sales, and those seeking a recognised qualification in these related disciplines.

Progression and Career Options
Upon completion, this professional Diploma is the perfect foundation for participants who wish to progress in the workplace. Successful applicants may also elect to pursue further studies in this area. Employment can typically be found in the areas of Customer Service, Business Development, Banking, Insurance and PR.


Schedule September 2009 - May 2010
Tuesday Evenings - 6.30pm - 9.30pm

Oct 09: 6, 13, 20, 27
Nov 09: 3, 10, 17, 24
Dec 09: 1, 8, 15
Jan 10: 12, 19, 26
Feb 10: 2, 9, 16, 23
Mar 10: 2, 9, 16, 23, 30
Apr 10: 13, 20, 27

Fee
€1,995 (inc of ICM fees)