PR, Media & Marketing Skills

The Marketing section of the programme is about identifying potential customers, researching their needs, developing products to suit customer requirements, putting together marketing programmes and promotional activities, branding products and services, identifying new media channels to communicate to a wider audience. The Marketing section of the programme will cover all the promotional methods available to you including Sales Promotion, Advertising, Sponsorship, Direct Marketing and Personal Selling.

PR, Media & Marketing Skills - Course Overview

• Principles of Broadcast Media are explored
• Media strategy plan: put together a plan to ensure you get on the air
• Know how radio and TV programmes function and what journalists and reporters want
• Radio/TV landscape, Programme Styles, Target stations, Studio environment
• Set the Agenda by planning for Radio interviews
• Compile key messages and sound bites
• Objectives, Reaching a wider audience
• Learning about television, radio and print media channels
• Develop basic communication skills to promote your on-air message
• Advice on how to prepare answers to potentially challenging questions
• Explore proven guidelines and techniques for enhancing interview effectiveness
• Breathing and relaxation techniques
• Writing a news release
• Communicating with the media
• Putting together a public relations plan
• PR planning and Strategy
• Internal & External Public Relations
• Budgets, Evaluation
• Sponsorship, Marketing environment, Market segmentation
• Targeting consumers or an audience
• Branding, Positioning the Product or Services Brand in minds of consumers
• Marketing programmes, and plans
• Marketing and Managing your web site, Online/ Cyber Marketing
• Promotional resources, Cost and availability of promotional methods
• Sponsorship, Direct mail, Internet, Direct marketing, Advertising, Direct Response

Methodology

The principal method of learning is through practical exercises and role play. At the end of the course participants will have the confidence and ability to reach a wider audience and more consumers.

Course Duration & Cost

This course is run over a half day and costs 390.00 Euro. Includes assessment of your skills and CV Preparation. This course takes place at CMI.

Scheduled Dates 2012

Jan, March, April 2012,

Aug, Sept, Oct, Nov, Dec 2012