About the Course
Media Training is an essential ingredient of any
Public Relations programme. With the number of
print publications, radio and television stations
ever expanding, the media has become an
exceptionally powerful tool for promoting your
company's reputation. This is especially true
within many commercially sensitive markets.
A badly worded interview or off the record
comment can easily turn a prime opportunity
into a crisis. The consequence can have a
dramatic impact on how your organization is
perceived. Whether you are a CEO or a
company spokesperson, a media interview training workshop will help you better
prepare for all possible scenarios that can occur during an interview and increases
your ability to conduct a confident interview.
Course Aims & Objectives
This course is particularly suited to company spokespersons, public relations
executives who are responsibility for conducting media interviews, executives who
talks to journalists as part of their brief, Press officers and manager/executives with
responsibility for PR
Did you know?
Sound bytes are 2 to 5 seconds long.
The average news story, after editing, is 90 seconds.

 

company spokesperson, a media interview training workshop will help you better

prepare for all possible scenarios that can occur during an interview and increases

your ability to conduct a confident interview.

Course Aims & Objectives

This course is particularly suited to company spokespersons, public relations

executives who are responsibility for conducting media interviews, executives who

talks to journalists as part of their brief, Press officers and manager/executives with

responsibility for PR

About the Course

Media Training is an essential ingredient of any Public Relations programme. With the number of print publications, radio and television stations ever expanding, the media has become an exceptionally powerful tool for promoting your company's reputation. This is especially true within many commercially sensitive markets.

A badly worded interview or off the record comment can easily turn a prime opportunity into a crisis. The consequence can have a dramatic impact on how your organization is perceived. Whether you are a CEO or a company spokesperson, a media interview training workshop will help you better prepare for all possible scenarios that can occur during an interview and increases your ability to conduct a confident interview.

Course Aims & Objectives

This course is particularly suited to company spokespersons, public relations executives who are responsibility for conducting media interviews, executives who talks to journalists as part of their brief, Press officers and manager/executives with responsibility for PR.

Did you know?

The average talk show segment is 3 to 5 minutes.
Interviewers are trained to look for and emphasize the controversial statement.

Given these realities, do you know how to get your message across?
When you have only seconds or minutes to communicate your message, media interview training can mean the difference between success or failure. With effective interview training, the chances are much higher that you will be seen as a clear and effective communicator as opposed to someone who is clearly viewed as unprepared and uninformed.

Do you know how to…
Promote your product or company without sounding rehearsed?
Distill and crystallize your message into a clear, compelling statement?
Identify the interview techniques interviewers use to discover something controversial?
Communicate messages worthy of being quoted?

It is important that organisation spokespersons communicate their message effectively to the media and do so in a relaxed, natural and confident manner. The ultimate purpose of the Media Training workshop is to be your own self - and a unique, authentic spokesperson. It is also necessary that you understand the media environment and the need for personal preparation.

Media Interview Training - Course Overview

• Principles of broadcast media are explored
• Media strategy plan: put together a plan to ensure you get on the air
• Know how radio and TV programmes function and what journalists and reporters want
• Radio/TV landscape, Programme Styles, Target stations, Studio environment
• Set the Agenda by planning for Radio interviews
• Compile key messages and sound bites
• Message Content, Use of Voice and Controlling Nerves
• Breathing and relaxation techniques
• Stress & Anxiety Management
• Develop basic communication skills to promote your on-air message
• Advice on how to prepare answers to potentially challenging questions
• Explore proven guidelines and techniques for enhancing interview effectiveness
• Breathing and relaxation techniques
• Advice on 'dressing for television'
• The opportunity to see yourself on screen and critically assess/evaluate your performance
• Valuable feedback on the way in which you convey your answers and deliver your message
• Explore proven guidelines, examples and techniques for enhancing interview effectiveness.

Methodology
The Media training course involves a one day and half day training seminar and workshop where interviews are recorded and progress assessed. The objective for the half-day or full day media training workshop is to significantly improve your confidence and ability to deal with the media. You will also have a much better understanding of the media environment and interview techniques. To ensure you obtain maximum benefit, the above course is delivered by a tutor with many years experience in public relations and media.

Cost & Duration
The cost for a one to one, half-day course in Media Interview Training is 550.00 Euro. The cost for a full-day course is 780.00 Euro. Includes courses notes and taped interviews.

Scheduled Dates 2011/12
Aug, Sept, Oct, Nov, Dec 2011
Jan, March, April 2012