About the Course
The BA in Marketing will provide students with the knowledge and skills which will make a solid foundation for a career in a particular marketing position or a more general business function. Specifically, the programme aims to introduce students to the economic, psychological and strategic principles of the subject and provide a range of knowledge and skills which will encompass both general business and marketing.

This course is delivered by a combination of lectures and work-related practical assignments. Lecturers aim to encourage discussion, team work and individual contributions are encouraged.

Careers
Graduates will typically find employment in Marketing, Sales, Management, Human Resources, Customer Service, Banking and Insurance.

Progression
On successful completion of this course students may elect to transfer to the final year of GCD’s BA (Hons) in Business Studies (Level 8). Students who choose this option should talk to the Faculty of Business regarding their electives as some electives may be restricted.

Year 1

• Accounting
   
• Business Communications &  IT
   
• Economics
   
• Marketing
   
• Management and Organisations
   
• Business Project

Year 2

• Management Accouting
   
• Management IT
• Marketing Management and Research
   
• Consumer Behaviour
   
• Legal Framework
   
• Business Maths and Statistics

Year 3

• Marketing Communications
   
• International Marketing
• Services Marketing
   
• Strategic Marketing
   
• Business Plan
   
• Financial Management