About the Course:
The BA (Hons) in Business Studies (Marketing) provides students with the in-depth knowledge and skills required for a successful career in business and marketing related areas. Students learn the economic, psychological and strategic principles of marketing and develop a range of knowledge and skills which will encompass both general business and marketing. This programme is designed to provide students with a broad theoretical and practical preparation for careers in a variety of business situations, in particular in the marketing area. The combination of marketing and general business modules allows students to gain a clear understanding of the vital role of marketing within the business context.

In first year students take subjects that are common to the BA (Hons) in Business Studies and the BA (Hons) in Accounting and Finance. This model gives students the flexibility to adjust their career choices if necessary.

Progression:
Graduates who see an opportunity to make themselves more attractive to employers may want to consider the Masters programme in business. Griffith College’s Graduate Business School offers a suite of programmes including an MBA / MSc in International Business Management and an MSc in Accounting and Finance. Such programmes are available on a part and full-time basis, allowing graduates the flexibility to work while continuing their studies.

Careers:
Examples of the positions new graduates can expect to work in include a variety of business roles across many disciplines. Due to the specialisation in marketing some career possibilities include marketing executive, brand management, product management, public relations, retailing, advertising or market research. Graduates can expect to progress quickly into managerial positions in these areas, in the commercial, agency, public and voluntary sectors.

Course Content:

Year 1

• Business Communications
• Information Technology
• Business Economics
• Financial Accounting 1
• Organisational Management
• Business Mathematics and Statistics
• Applied Business Law
• Principles of Marketing
• Financial Accounting 2
• Integrated Business Project

Year 2

• E-Business Development
• Marketing Research
• Management Accounting
• Managing Human Resources
• Business Operations Management
• Business Information Systems
• Sales Management and Personal Selling
• Economic/Industry Analysis
• Employee Relations
• Enterprise Development Project

Year 3

• Strategic Management
• Financial Management
• International Business Management
• Business Plan/Proposal
• International Marketing
• Services Marketing
• Buyer Behaviour
• Marketing Strategy