Advertising affects the way most consumers purchase. The mere thought of this is enough to make a lot of individuals aspire to be in this field. This makes advertising a much sought-after industry and a cutthroat one at that. With ICI’s advertising program, you can learn the skills desired by employers who are seeking professionals for various advertising jobs.
Course Outline
Our course is composed of three major parts – Advertising, Selling, and Distribution and Channels of Distribution. Each section is further divided into several lessons.
Advertising
- General Concepts of Advertising
- The Advertising Agency
- The Creative Process in Advertising
- Memory Mechanisms in Advertising
Selling
- Sales Promotion
- Personal Sales
Distribution and Channels of Distribution
- Distributed Goods
- Distribution Channels
- Self-Service Outlet
- Classifications of Middle Men
- Policies and Strategies of Distribution
- Zoning
Career Prospects
You can find many opportunities to showcase what you learned from your ICI advertising course. Excel in account management or in creative department of a company – the choice is yours!
Examples of industries where you can build your career:
- Print Media like magazines and newspapers
- Broadcast communications such as television
- Advertising and PR agencies
- A company’s advertising, marketing, or retail department
Aside from a challenging job, many qualified advertising graduates are offered exciting remuneration packages that include salary of about $30,000 to $150,000 a year, varying on company and position.
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