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Primark is a retail group in the value sector and operates a total of 235 stores in Ireland (where it trades under the Penneys brand), the Netherlands, Spain, Portugal, Germany, Belgium and the UK. Primark employs more than 40,000 people.
In the financial year 10/11, Primark opened twenty new stores – Dortmund and Gelsenkirchen in Germany; La Coruña in Spain; Las Palmas and El Mirador in Gran Canaria; Hoofddorp in the Netherlands; Sintra (Lisbon) and Portimao in Portugal; Bournemouth, Cwmbran, Harrogate, Ilford, King’s Lynn, Perth, Scunthorpe, Stockport, Stratford City, Winchester, Worcester and Yeovil in the UK.
Primark now operates from over 7.8 million sq ft of selling space and has 39 stores trading from over 50,000 sq ft of which 10 trade from over 70,000 sq ft.
First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Ltd., is a subsidiary of Associated British Foods (ABF)
Primark is successful because it offers:
- Super-competitive prices (the result of technology, efficient distribution, supply and volume buying)
- Mainstream market product quality
- High Street locations
- Superior store fit
- Clear focus on the target market
A strong consumer proposition has been developed for the Primark brand and embodied in the line "Look Good, Pay Less" which communicates Primark’s value-based offering in a precise manner, to its core target audience.
Ethical Trading Initiative: Primark is a member of the
Ethical Trading Initiative (ETI), an alliance of companies, trade unions
and non profit organisations that aims to promote respect for the rights
of people in factories and farms worldwide. As a member of ETI, Primark
has committed to monitoring and progressively improving working conditions
in the factories that supply Primark’s merchandise.
Awards:
Primark received the 'Best Value Retailer of the Year' Award in the Drapers Fashion Awards 2011 held in November 2011. In October 2011, Primark received the 'Best Budget Fashion Retailer' Award in the Celebs on Sunday Fashion Awards 2011. In September 2011, Primark was awarded the 'Value for Money' Award at the Prima High Street Fashion Awards 2011. In July 2011, Primark received the 'Newcomer of the Year' Award at the ECE Retail Awards held in Hamburg, Germany. In May 2011, Primark won the 'Best Affordable Fashion' Award in the ITV Lorraine High Street Fashion Awards 2011. In March 2011, Primark was awarded the 'Best Bargains' Award in the Cosmopolitan Fashion Awards 2011. |
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