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Penneys

Primark is a retail group in the value sector and operates a total of 257 stores in Ireland (where it trades under the Penneys brand), the Netherlands, Spain, Portugal, Germany, Belgium, Austria and the UK. Primark employs over 45,000 people.

Primark Stores Ltd is a subsidiary of Associated British Foods. ABF is a diversified international food, ingredients and retail group with global sales of £11.1bn, and 102,000 employees in 46 countries.

In the financial year 11/12, Primark opened 19 new stores and one relocation – nine in Spain, four stores in Germany and two in Portugal; one in The Netherlands and four stores in the UK.

Primark now operates from over 8.2 million sq ft of selling space and has 40 stores trading from over 50,000sq ft of which 11 trade from over 70,00sq ft. In the last financial year, 10,328 jobs were created.

First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Ltd., is a subsidiary of Associated British Foods (ABF)

Primark is successful because it offers:

Super-competitive prices (the result of technology, efficient distribution, supply and volume buying)

Mainstream market product quality
High Street locations
Superior store fit
Clear focus on the target market

A strong consumer proposition has been developed for the Primark brand and embodied in the line “Look Good, Pay Less” which communicates Primark’s value-based offering in a precise manner, to its core target audience.

Ethical Trading Initiative:
Primark is a member of the Ethical Trading Initiative (ETI), an alliance of companies, trade unions and non-profit organisations that aims to promote respect for the rights of people in factories and farms worldwide. As a member of ETI, Primark has committed to monitoring and progressively improving working conditions in the factories that supply Primark’s merchandise. Further details can be found on our website www.primark.co.uk/ethical.

Awards:
Primark received the ‘Best Beachwear’ and ‘Best Value for Money’ award in the Prima High Street Fashion Awards in in September 2012. In August, Primark received the ‘Best Accessories’ and ‘Best place to spend €50’ award from U Magazine High Street Awards 2012. Primark was awarded the ‘Overall Best Retailer of the Mall Blackburn’ award for the 2nd consecutive year. In May 2012, Primark was awarded the ‘Best Affordable Fashion’ award in the ITV Lorraine High Street Fashion Awards for the 6th time.

In October 2011, Primark received the ‘Best Budget Fashion Retailer’ Award in the Celebs on Sunday Fashion Awards 2011. In September 2011, Primark was awarded the ‘Value for Money’ Award at the Prima High Street Fashion Awards 2011. In July 2011, Primark received the ‘Newcomer of the Year’ Award at the ECE Retail Awards held in Hamburg, Germany. In March 2011, Primark was awarded the ‘Best Bargains’ Award in the Cosmopolitan Fashion Awards 2011.

Date	Job Title	Location
13/05/2013	Weekend Manager - Penneys - Cork Area	Cork
13/05/2013	6 Month Contract Weekend Manager, Penneys Letterkenny	Letterkenny
13/05/2013	Trainee Manager - Cork Area	Cork Area
09/05/2013	6 Month Contract Trainee Manager - Tralee	Tralee