My TV specialises in the marketing, supply and installation of digital set-top boxes & iDTVs for the Irish market, focusing on the digital TV switch-over programme, as Ireland’s analogue terrestrial households switch over to RTE’s new digital TV platform. My TV both retails equipment only through its web site & installs equipment direct into the consumers’ home through its structured nationwide network of installers. It has developed a proprietary web-based software solution that delivers stock management, installation diary management for its nationwide installation network and an automated billing system for third party retailers, providing a seamless and fully integrated managed solution for retailers and consumers alike.