
Who are we?
a|wear is a leading provider of affordable,
up to the minute, high street fashion and accessories.
We describe ourselves
as a mass market brand with a boutique heart. We like to stand out from the crowd
and offer our girl an engaging and inspiring environment, one that excites her and
encourages her to return!
A business with real passion for fashion and creativity,
the a|wear team constantly travels the globe in search of inspiration and trends
that will appeal to the a|wear girl, continuously giving her something to fall in
love with.
Our History
a|wear started life as part of Galen
Weston's hugely successful retail empire stretching from Canada (Holt Renfew), to
the UK (Selfridges Group) and Ireland (Brown Thomas Group).
In the late 1970's,
the Brown Thomas Group saw there was a demand for a separate chain of specialist
affordable fashion clothing stores and a|wear was born. In 1985, Dublin saw the
first a|wear store open on Grafton st.
By 2007, our store portfolio includes
25 stores in the republic of Ireland, 2 stores in Northern Ireland and one concession
on level 2 of Selfridges, Birmingham.
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